Redesign app strategy
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Client
Up Sí vale
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Category
Research , Team lead
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Tools
Figma , Miro
Overview
The app was only form with cards and basic info: balance user movements, benefits and promotions section without segmentation. The users don't really know where to use their money, sometimes they accumulate their electronic money due to this flaw.
The original design was useful just for guiding in covering the basic needs. We got more than 1M users potential views and interaction wasted, they didn't open the app for more than check if the company deposited their monthly payment.
- My role:
- UX research
- UX UI design
- Committee organizer
Initial design issues
The users don't really know where to use their money, sometimes they accumulate their electronic money due to this flaw. The original design was useful just for guiding in covering the basic needs. We got more than 1M users potential views and interaction wasted, they didn't open the app for more than check if the company deposited their monthly payment.
Planing
- Define goals
- Select methods based on budget, and development efforts.
- Recruit participants
Conduct Research
- User interviews
- Identify patterns in user behavior and pain points.
Synthesize Insights
- Create personas, journey maps, and problem statements.
- Translate findings into actionable design recommendations.
Interface design
- Design thinking methodology
- Sprints with developer department
Usability testing
- Define tasks for evaluate user flows
- Recruit participants
Interviews
During the ideation phase of the project, I conducted user interviews to build new personas and to inform the design. The team prepared an interview script with 18 open-ended questions, focusing on our target audiences’ values, motivations, and routines. In 7 days, I recruited and interviewed 12 users remotely. We referenced the user interview findings throughout the entire design process. Some key questions were:
Do they know where to spend their money?
How often do they open the Up Sí vale app?
Do they have an average of monthly spending?
How did you use your findings?
Problem statements
Not used cards for lack of information
Even with the app, users don’t know where to spend their moneyCheck balance monthly
Informing users where they can use their cards.No one knows about digital buys
In association with master card, users can make online shoppingPersona creation
Team organization
We organize different departments to stay aligned.
Marketing
Sales
Partnerships
Technical support
Development
User Experience
With all areas involved, created a solid strategy considering all perspectives.
Objective and milestones
We could increase the value of the app for the 1 Million users we have already, letting them known where they can use the cards and showing promotions.
We can make profitable spaces for the business at the same time; because the same use the users will be spending with a Sí Vale card in their establishments.
UI design process
- Card sorting for organization
- Ideation, interactions and sections
- User flows & flow maps
- Low resolution wireframe
- Feedback
- High resolution wireframe
- High resolution prototyping for user testing
- Developer delivery
Usability test
Planing
We evaluated the new experience that Up Sí Vale users got with the app, looking to find relevant pain points and areas for
- Is the user understanding the brand features?
- Can users complete a digital shopping?
- Are we going to get different solutions from users feedback?
Who we apply the test?
3 man and 3 women participants, cardholders.
With knowledge of medium / high technology. Also, familiar with the app.
Check more details of the usability test
