Research , Usability testing June 11, 2025 Friction reduction — Agile usability testing cycles Planing Us, the UX team of Up Sí vale, needed to evaluated the new experience of the redesign we create. Looking to find and document pain point and areas of growth and new opportunities. Also...

The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe.