UI/UX design , Website June 19, 2025 Bank Help Center Client Citibanamex Category User research , Website Tag UI/UX design , Website The stakeholder requirement was the creation of a landing page, with a list of questions and answers only (FAQs section) within the Citibanamex portal.   Why? The...

Research , Usability testing June 11, 2025 Friction reduction — Agile usability testing cycles Planing Us, the UX team of Up Sí vale, needed to evaluated the new experience of the redesign we create. Looking to find and document pain point and areas of growth and new opportunities. Also...

Up Sí Vale App Platform Optimization Client Up Sí vale Category User Experience Tools Figma Platform Optimization The main goal was giving the bank users a complete and visually unified experience through our different digital platforms. That is where I come in. A lover of words, a wrangler of...

The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe.