Cinthiagrafik
Hello, I'm

Cinthia
Samaniego

Strategy Product Design Leader

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13 years designing
Services

My specialties

I use AI to empower user-centered design processes , creating more relevant, scalable, and efficient experiences.

UI/UX
design

Mobile Apps
design

Design
system

User
Research

Usability
testing

Design
OPS

Say Hello

Book me!
or email me

AI-powered design

How I use AI
throughout the design process

I don’t use AI as a shortcut — I use it as a multiplier.
Each tool is applied at a specific phase to reduce friction, accelerate insight, and keep focus on what matters: the user and the outcome.

Discovery
Research synthesis

I use AI to cluster qualitative interview data, extract patterns from large sets of user responses, and generate initial insight themes — reducing synthesis time by ~60%.

Strategy
Competitive benchmarking

I accelerate competitive analysis by prompting AI to map market positioning, identify UX patterns, and surface gaps — saving a lot of time.

Design
UI variant generation
I use structured prompts to generate layout variations and content alternatives quickly in Figma, then evaluate them against user needs — not aesthetics alone.

Documentation & handoff
Research synthesis

AI helps me generate component specs, write design system documentation, and create structured handoff notes — keeping the team aligned without extra meetings.

13+ Years of
experience
Hello I’m

Cinthia Samaniego

User experience designer

I'm a Design Leader with 13 years of experience helping global companies in Fintech, Retail, and Health turn complex challenges into scalable digital products. I combine advanced user research, Design Ops, and AI-powered workflows to deliver experiences that drive measurable business results.

Resume
Resume

My career path

From Mexico to the world

I'm Cinthia Samaniego, Product Designer, proud to craft digital solutions for everyone.

When I’m not designing, you’ll probably find me illustrating, watching movies, series, with my cats, or, lately, embracing my newest and most exciting adventure: motherhood.

  • Name Cinthia Samaniego Montaño
  • Nationality Mexican
  • Email cinthiagrafik@gmail.com
  • Experience 13+ years
  • Freelance Available
  • Language Spanish, English

Skills

Figma

(90%)

Cloud

(80%)

ChatGPT

(80%)

Miro

(80%)

Dovetail

(80%)

Adobe Creative

(90%)

Confluence

(70%)

Microsoft 365

(85%)

Experience

08/2025 – Today
11/2023 – 05/2025
11/2021 – 08/2023
01/2020 – 05/2021

UP Sí vale

UX Manager

12/2016 – 01/2020
05/2015 – 12/2016
05/2014 – 05/2015
05/2012 – 05/2014

Expertise

Financial sector

Banking and Fintech

Healthcare

Medical organizations

Business

Finance | Retail | Travel

Education

School community

Education

04/2025

Google - in Santander

Artificial Intelligence
and productivity

04/2022

Google - in Coursera

Foundations of
User Experience Design

04/2018

Multiplica Academy

UX immersion
and digital products

04/2016

ITAM

Usability and UX with
interactive systems

12/2009

Universidad Nacional Autónoma de México

Graphic Design

Portfolio

My work

$1M+ Revenue – Marketplace strategy
App Mobile UI Design UI/UX design

$1M+ Revenue – Marketplace strategy

UX & UI Design – Bitcoin Wallet App
App Mobile UI Design UI/UX design

UX & UI Design – Bitcoin Wallet App

View All Project
Testimonial

Colleagues says

Cinthia is a highly detail-oriented professional with extensive experience in sectors such as fintech, banking, and travel. I regularly consult with her due to her deep expertise in User Research, Usability Testing, and Design OPS. She is also a natural leader who has served as a UX Manager and even as an Experience Design Lead at companies like Up Sí Vale and international companies like Cisco. I am particularly eager to have the opportunity to work with her again."

Héctor Salceda

Xcaret E-commerce Director

Collaborating with Cinthia has been a truly positive experience. She brings strong expertise to every project and approaches challenges with openness, curiosity, and adaptability. She creates a highly collaborative environment by listening deeply, asking thoughtful questions, and helping teams align quickly on goals and next steps. Cinthia’s calm, easygoing presence keeps discussions productive even when priorities shift. She follows through reliably, communicates with clarity, and consistently brings enthusiasm and partnership to the work. She is a dependable, thoughtful, and genuinely enjoyable colleague whose contributions make teamwork smoother and far more effective."

Beatrice Trinidad

Verizon UX Senior

I had the opportunity to work with Cinthia at Citibanamex and on freelance UI/UX projects for financial mobile applications, and she is without a doubt one of the best professionals I have ever collaborated with. She combines creativity, strategic vision, and attention to detail to create digital experiences that are intuitive, attractive, and aligned with business goals. Additionally, her collaborative and communication skills make working with her a true value add."

Sergio Camus.

Chief Analyst | Asset Manager

What I admire most about her is her strong drive for self-improvement and her willingness to help others. She was always ready to help me understand company processes and best practices."

Ricardo Martínez

Kavak Frontend developer

Cinthia works well under pressure with excellent results. She is detail-oriented and proactive — I would definitely work with her again."

Jorge Padilla

Frontend web developer