Experience Projects Let's Talk

I'm Cinthia. Strategy Product Design Leader

I transform complex challenges
into high-impact
experiences

Over the past 14 years, I've partnered with product, engineering, and business teams to define strategy, uncover opportunities through research, and deliver end-to-end solutions that create measurable impact.

UX Strategy UI Design Design System Graphic Design
Selected work Let's Talk
Available for projects
Cinthia Samaniego

Strategic Use of AI

I use AI as a strategic multiplier across the design lifecycle—accelerating research, ideation, content creation, and execution while keeping user needs, business objectives, and design quality at the center of every decision.

01
Discovery
Research Synthesis

I use AI to cluster qualitative interview data, extract patterns and generate initial insight themes — reducing synthesis time ~60%.

02
Strategy
Competitive Benchmarking

I accelerate competitive analysis with AI to map positioning, identify UX patterns and detect gaps — significantly reducing analysis time.

03
Design
UI Variant Generation

I use structured prompts to quickly generate layout variations and content alternatives in Figma, evaluating them against user needs.

04
Delivery
Handoff & Documentation

AI helps me produce structured handoff documentation and notes — keeping the team aligned without extra meetings.

Design Ecosystem

Tools that support my end-to-end product design process.

Phase 1

Discovery

Understanding users and uncovering opportunities.

ChatGPT ChatGPT Claude Claude Gemini Gemini Miro Miro

Phase 2

Strategy

Defining direction and aligning with stakeholders.

Miro Miro Confluence Confluence Dovetail Dovetail

Phase 3

Design

Designing interfaces and interactive experiences.

Figma Figma Adobe CC Adobe CC

Phase 4

Delivery

Documenting, collaborating and delivering with impact.

Figma Figma Confluence Confluence Dovetail Dovetail

Understanding users and uncovering opportunities.

ChatGPT ChatGPT Claude Claude Gemini Gemini Miro Miro

Defining direction and aligning with stakeholders.

Miro Miro Confluence Confluence Dovetail Dovetail

Designing interfaces and interactive experiences.

Figma Figma Adobe CC Adobe CC

Documenting, collaborating and delivering with impact.

Figma Figma Confluence Confluence Dovetail Dovetail
Cinthia Samaniego
Nationality
Mexican
Experience
13+ years
Languages
Spanish, English
Career ath

I enjoyed helping companies to turn complex challenges into scalable digital solutions, and users to have meaningful experiences.

08/2025 – Now
Senior Experience Designer
Publicis Sapient
11/2023 – 05/2025
Senior User Experience Designer
CISCO — 3 Pillar Global
11/2021 – 08/2023
Experience Design Lead
Concentrix
01/2020 – 05/2021
UX Manager
UP Sí Vale
12/2016 – 01/2020
UX & UI Designer Mobile
Citibanamex
05/2015 – 12/2016
User Experience Designer
BestDay
2026
Summer Living Design System Mastery Course
Marcel Class
2025
Artificial Intelligence & Productivity
Google – Santander
2022
Foundations of User Experience Design
Google – Coursera
2018
UX Immersion & Digital Products
Multiplica Academy
2016
Usability & UX with Interactive Systems
ITAM
2009
Graphic Design
UNAM

Real
Selected work

I've worked with international companies in my professional path

Testimonials
"

Cinthia is a highly detail-oriented professional with extensive experience in fintech, banking and travel. I regularly consult her for her deep expertise in User Research, Usability Testing and Design OPS.

Héctor Salceda
Xcaret E-commerce Director
"

Working with Cinthia has been a truly positive experience. She brings great expertise to every project and approaches challenges with openness, curiosity and adaptability.

Beatrice Trinidad
Verizon UX Senior
"

I had the opportunity to work with Cinthia at Citibanamex and she is undoubtedly one of the best professionals I have collaborated with. She combines creativity, strategic vision and attention to detail.

Sergio Camus
Chief Analyst | Asset Manager

Let's work
together

Looking for a driven designer? I specialize in turning complex challenges into scalable digital products.

cinthiagrafik@gmail.com linkedin.com/in/cinthiagrafik behance.net/cinthiagrafik
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