Hello, I'm

Cinthia
Samaniego

Strategy Product Design Leader

Product Designer with 13+ years of experience helping global users and companies in Fintech, Retail and Health turn complex challenges into scalable digital products.

View projects WhatsApp me My Resume

13+

Years of experience

50+

Projects delivered

$1M+

Revenue impacted

✦

AI-Powered

Design Process

Available for projects

Currently at

Publicis Sapient

Specialties

My services

I use AI to enhance user-centered design processes, creating more relevant, scalable and efficient experiences.

UI/UX Design

End-to-end interface design — from wireframes to high-fidelity prototypes — balancing aesthetics with usability.

Mobile Apps Design

Native and cross-platform mobile experiences designed for real users — intuitive flows, accessible interactions.

Design System

Scalable component libraries and documentation that keep cross-functional teams aligned and moving fast.

User Research

Interviews, surveys and contextual analysis to uncover the real needs, motivations and mental models of your users.

Usability Testing

Agile moderated sessions with real users to validate designs, identify friction points and iterate with confidence.

Design OPS

Infrastructure, workflows and governance that make design teams more efficient — less friction, faster delivery.

AI in the process

Designing Smarter: AI Across the Design Process

I treat AI as a multiplier — each tool applied intentionally at a specific phase to reduce friction and keep the focus where it matters: the user.

Discovery

Research synthesis

I use AI to cluster qualitative interview data, extract patterns and generate initial insight themes — reducing synthesis time ~60%.

Strategy

Competitive benchmarking

I accelerate competitive analysis with AI to map positioning, identify UX patterns and detect gaps — significantly reducing analysis time.

Design

UI variant generation

I use structured prompts to quickly generate layout variations and content alternatives in Figma, evaluating them against user needs.

Documentation

Handoff & notes

AI also helps me with structured handoff documentation and notes — keeping the team aligned without extra meetings.

About me

From Mexico to the world

I'm a designer with 13 years helping users and companies turn complex challenges into scalable digital products.

Nationality

Mexican

Experience

13+ years

Languages

Spanish, English

Freelance

Available

Figma90%

Adobe Creative90%

ChatGPT / AI80%

Miro80%

Dovetail80%

Microsoft 36585%

Confluence70%

08/2025 – Present

Senior Experience Designer

Publicis Sapient

11/2023 – 05/2025

Senior User Experience Designer

CISCO — 3 Pillar Global

11/2021 – 08/2023

Experience Design Lead

Concentrix

01/2020 – 05/2021

UX Manager

UP Sí Vale

12/2016 – 01/2020

UX & UI Designer Mobile

Citibanamex

05/2015 – 12/2016

User Experience Designer

BestDay

2025

Artificial Intelligence & Productivity

Google – Santander

2022

Foundations of User Experience Design

Google – Coursera

2018

UX Immersion & Digital Products

Multiplica Academy

2016

Usabilidad y UX con sistemas interactivos

ITAM

2009

Diseño Gráfico

UNAM

Testimonials

What my colleagues say

Cinthia is a highly detail-oriented professional with extensive experience in fintech, banking and travel. I regularly consult her for her deep expertise in User Research, Usability Testing and Design OPS.

Héctor Salceda

Xcaret E-commerce Director

Working with Cinthia has been a truly positive experience. She brings great expertise to every project and approaches challenges with openness, curiosity and adaptability.

Beatrice Trinidad

Verizon UX Senior

I had the opportunity to work with Cinthia at Citibanamex and she is undoubtedly one of the best professionals I have collaborated with. She combines creativity, strategic vision and attention to detail.

Sergio Camus

Chief Analyst | Asset Manager

Contact

Let's work together

Looking for a driven designer? I specialize in turning complex challenges into scalable digital products.

cinthiagrafik@gmail.com

linkedin.com/in/cinthiagrafik

behance.net/cinthiagrafik

Cinthia
Samaniego