Objective
To offer a comprehensive digital system allowing investors to access their portfolio online, manage their returns and capitalize on their networks.
An online platform accessible from any internet-connected device, with a corporate interface, solid architecture, and quality with security and accessibility as the priority.
Empathize
For our Bitcoin wallet app, this meant immersing ourselves in the financial, emotional and technological landscape of crypto users. We conducted interviews, contextual inquiries and ethnographic observations to uncover insights about:
Trust concerns
How do users perceive the security of digital wallets? What makes them feel in control or vulnerable?
Technical literacy
How familiar are they with blockchain, private keys and wallet recovery processes?
Goals and motivations
Do they use Bitcoin for investment, daily transactions, remittances or anonymity? Each case presents different priorities.
Emotional drivers
How do users feel during key moments like sending large transactions or recovering lost access?
We used empathy maps, personas and journey mapping to synthesize findings — articulating not just what users say and do, but also what they think and feel.
User flows
Ideate, create, prototype
Diagrams and flows for all main scenarios:
User flows
- Registration and login
- Calculadora
- Add / save wallet
- Delete wallet
- Transaction history
Admin actions
- Temporary user blocking
- Activate / deactivate users
- Approve / reject Bitcoin transfer
- Language settings
- Password recovery
Low resolution wireframes
Design decisions
Color selection
- Deep royal blue: conveys trust, security and credibility — ideal for fintech and crypto
- Light blue: for highlights and interactive elements, signals clarity and guides user focus
- White background: supports readability and provides contrast for key elements
Typography
- Modern sans-serif font that improves readability
- Strong typographic contrast: large bold for primary numbers
- Medium text for labels
- Supports readability and modern tech aesthetics
Touch-friendly controls: pill-shaped buttons are appropriately sized for fingers, with strong contrast when selected. High contrast between text and background ensures good accessibility.
Design and prototype in Figma
Final screens
