Research , Usability testing June 11, 2025 Friction reduction — Agile usability testing cycles Planing Us, the UX team of Up Sí vale, needed to evaluated the new experience of the redesign we create. Looking to find and document pain point and areas of growth and new opportunities. Also...

Design System , UI/UX design May 28, 2025 Citibananex Design System Research and Understanding Across the different platforms of the bank, we create a committee that conducts in-depth research to understand our users, their needs and the competitive landscape, also, identify design trends in the banking and finance industry....

The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe.