Design System , UI/UX design May 28, 2025 Citibananex Design System Research and Understanding Across the different platforms of the bank, we create a committee that conducts in-depth research to understand our users, their needs and the competitive landscape, also, identify design trends in the banking and finance industry....

The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe.