Offer a comprehensive digital system that allows investors to access to their online portfolio, manage the returns and capitalize on their networks.
An online platform accessible from any device connected to internet, corporate interface, solid architecture, its quality being main security and accessibility.
For our Bitcoin wallet app, this means immersing ourselves in the financial, emotional, and technological landscape of cryptocurrency users. As UX researchers and designers, we begin by conducting user interviews, contextual inquiries, and ethnographic observations to uncover insights about:
We were reaching for:
Clean hierarchy and clear focus on totals.
Strong visual storytelling through minimal but meaningful use of color and data viz.
Primary palette: Deep royal blue and light blue tones dominate the interface.
Significance:
Royal Blue (#003B8F–ish): Communicates trust, security, and credibility—ideal for fintech and crypto apps.
Light Blue: Used for highlights and interactive elements (filters, chart segments), this tone signals clarity and guides user focus without overwhelming.
White background: Supports readability and provides strong contrast for key elements.
The use of color-coded sections in the donut chart helps break down the user’s savings sources, making financial data visually digestible.
The app uses a modern, sans-serif typeface that enhances legibility.
Hierarchy: Strong use of typographic contrast:
Large bold font for primary numbers and totals (e.g., $5,200 USD).
Smaller, medium-weight text for labels (e.g., “Bonus de Referidos,” “Ganancia”).
The choice supports both readability and a modern tech aesthetic.
Touch-friendly controls: The pill-shaped buttons (Semanal, Mensual, Anual) are appropriately sized for fingers, with a strong contrast when selected.
High contrast between text and background ensures good accessibility.
The chart’s tooltip with a floating shadow enhances feedback during interaction.
More visual considerations: