UI/UX design , Website June 19, 2025 Bank Help Center Client Citibanamex Category User research , Website Tag UI/UX design , Website Outcome Launch the new Citibanamex Help Center platform. What New Self-Service section within the portal. How Analyzing all content related to questions, complaints, and comments received from...

Up Sí Vale App Platform Optimization Client Up Sí vale Category User Experience Tools Figma Platform Optimization The main goal was giving the bank users a complete and visually unified experience through our different digital platforms. That is where I come in. A lover of words, a wrangler of...

The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe.