A digital crypto wallet investment and savings platform, focused on attracting deposits and enabling withdrawals to crypto wallets.
Design an end-to-end experience for a unified crypto investment platform — where users could connect any external wallet or exchange via API key, monitor their full portfolio in one place, and access native savings and investment tools without ever moving their assets.
The core design challenge: make a technically complex, high-stakes action — handing over API credentials to real money accounts — feel intuitive, safe, and worth doing.
Before designing a single screen, we mapped the full user journey. A platform this complex demanded clear, intuitive flows — so users always know where they are and what to do next.
We followed a structured process to ensure every design decision on the new strategy design.
Drawing from the innovation team's research, we defined two distinct user profiles and built personas around them — grounding every wireframe decision in real user behavior and needs.
HOME · DASHBOARD
An interactive tool that provides visibility into potential returns, make before funds are deposited.
Implemented to keep safety in transactions and reduce the risk of errors before confirming transfers.
Encourages user acquisition through incentives while strengthening long-term engagement and retention.
The app lived for one year on app stores.